Module 8 Research Paper Example | Topics and Well Written Essays - 500 words

Module 8 - Research Paper Example fuel consumption, this behaviour is different from what is observed in other countries, like the United States, where cost saving and practicality surpass brand names. This information is essential in determining the brand of cars the will make the greatest sales in china. This attraction to brand names goes hand in hand with how the consumer’s view the manufacturers’ image. Another factor in the determination of the brand is the opinion of the user’s friends. This plays a significant role in the choice of car that they will make. The use of the internet is also growing rapidly among the population, with this comes the growth of e-commerce. Monitoring the users’ preferences on products could also provide good information in determining the marketing strategy to improve on sales (Hague & Peter, 2002). The selection of field workers would comprise of a group of a certain age group and preferably from different cultures (Martin and Tamara, 2005). The training of field workers would involve, giving them guidelines to what questions to ask the consumers, the use of questionnaires to gather data and analysis of this data. The training would also show the fieldworkers how to use the analysed data to generate and compile reports about the research. The supervision would involve the use of guidelines is followed strictly, and the fieldworkers use questionnaires effectively. In the analysis, of the overall customer satisfaction, the frequency distribution indicated that the bigger percentage was satisfied with their dell computers; this came with 95.4 of the percentage interviewed. In the following question, of referring dell to a friend, 81.7% of the interviewees agreed that they would recommend it to a friend or relative. The next question was asking the interviewees the probability of making a dell purchase if they were buying a computer. The frequency was distributed towards the positive with a large percentage of 96.2 saying that they would make the choice