Using Evidence Based Literature Promote Positive Behavior...

Methodology This section will provide the rationale of the methods employed and highlight how the study will be performed. The study will examine the population with the sample size identified, data collection method and its analysis will be offered. Research Approach This study applies an array of evidence based literature to promote positive behaviour amongst dual diagnosis service users. Research approach relates to the study’s entire formation and its outcome will be dependent on the approach used (SOURCE). The research purpose is to formulate a research question and follow a plan to adequately answer it, (SOURCE). A selected research approach depends on the question being examined, Parahoo (2014). Within research, there exist three identified approaches namely qualitative, quantitative and mixed methods. You should also discuss your role as a work-based (insider-) researcher and explore the advantages/disadvantages of this role. Costley et al. (2010) refer to an insider-researcher as the individual with a comprehensive understanding due to their direct connection with the research location. The insider is considered fortunate since they have inside institutional knowledge. This allows the insider-researcher to access individuals (staff and service users), including information that can further augment that understanding. Ordinarily, an insider-researcher with a variety of available investments looks to influence issues in a work-based situation. (SOURCE)Show MoreRelatedHiv/Aids in Nigeria6960 Words   |  28 PagesCHAPTER TWO REVIEW OF RELATED LITERATURE 2.0 INTRODUCTION HIV/AIDs has been ranked among the common disease of all times that is threatening us with the extinction of youths and adults. It is not only terrorizing the entire generation but also kills and leaves millions of orphans for the oldest grandparent to carter for. 2.1 HIV/AIDS IN NIGERIA According to USAID brief (2004), Nigerian epidemic is characterized by one of the most rapidly increasing rates of new HIV/AIDS cases in West AfricaRead MoreEpidemiology of Hiv14908 Words   |  60 Pagesvertical transmission from mother to infant and approximately 90% occurred in Sub Saharan Africa [1]. In the most heavily affected countries, such as South Africa, Botswana and Zimbabwe, HIV is the underlying reason for more than one third of all deaths among children under the age of five and this is reversing previous gains in child survival. Prevention of mother to child transmission (PMTCT) interventions such as antiretroviral (ARV) prophylaxis have dramatically reduced the risk of vertical transmissionRead MoreMedical Tourism22177 Words   |  89 Pagesscenario of the market it wishes to enter in the near future. An external view using Porter’s Five Forces, an internal resource-based view and an industry snapshot using value network approach are evaluated to identify t he pros and cons about the industry. In the beginning, a brief about medical tourism is written along with the background to research, and project aims and objectives. Next, a critical literature review is performed to explore previous research and to analyze merits and limitationsRead MoreEssay about Alcoholism and Drug Addiction17765 Words   |  72 Pagesvictim that is, addict himself is the victim who becomes a prey of its misuse. This devastating melody is eroding the roots of social, economic and cultural fiber of Indian Society and all across the globe. It gives rise to criminality and criminal behavior which eventually leads to social disorganization. Alcoholism and drug related offences being victimless crime, they fall in the category of public order crimes or consensual crimes. Seigal (2004) has defined victimless crime or public order crimesRead MoreCollege Student Gambling: Examining the Effects of Gaming Education Within a College Curriculum15937 Words   |  64 Pagesgratitude to my Chair, Dr. Chris Roberts. His inspiration for this study, solid guidance throughout the process, patience, and motivation were invaluable. I also am indebted to committee members Dr. Linda Shea, who has consistently provided me with positive encouragement, support and sound advice, and to Dr. Jeffrey Fernsten who permitted survey time in his classes as well as evaluation assistance. Many thanks are also due to Christine Hamm for her help in the survey process and to Gabe Adams for whoseRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizationa l Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: AshleyRead MoreLibrary Management204752 Words   |  820 Pages— 7th ed. p. cm. — (Library and information science text series) Includes bibliographical references and index. ISBN 978–1–59158–408–7 (alk. paper) ISBN 978–1–59158–406–3 (pbk. : alk. paper) 1. Library administration—United States. 2. Information services— United States—Management. I. Moran, Barbara B. II. Title. Z678.S799 2007 025.1—dc22 2007007922 British Library Cataloguing in Publication Data is available. Copyright  © 2007 by Robert D. Stueart and Barbara B. Moran All rights reserved. No portionRead MoreChrysanthemum Cineraiifolium23103 Words   |  93 Pagesyou think about the decision to appoint sub-team sponsors? What problems can it solve? Which problems might it not solve? 2 TABLE OF CONTENT PAGE NO EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 LITERATURE REVIEW†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 ANALYSIS DISCUSSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..29 CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.43 REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.47 BIBLIOGRAPHY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.56 3 EXECUTIVE SUMMARY TeamRead MoreOverview of Hrm93778 Words   |  376 Pagesand helping them survive. Our world is an organizational world. We are surrounded by organizations and we participate in them as members, employees, customers, and clients. Most of our life is spent in organization, and they supply the goods and services on which we depend to live. Organizations on the other hand depend on people, and without people, they would disappear. Factors Contributing to the Growing Importance of HRM a. Accommodation to workers needs Workers are demanding that organizationsRead MoreChange Management49917 Words   |  200 Pagesexponential rates. Organizational change is the process by which organizations move from their present state to some desired future state to increase their effectiveness. The goal of planned organizational change is to find new or improved ways of using resources and capabilities in order to increase an organization’s ability to create value and improve returns to its stakeholders. An organization in decline may need to restructure its resources to improve its fit with the environment. IBM and General

Heart Of Darkness Essay - 1426 Words

Joseph Conrads novel Heart of Darkness uses character development and character analysis to really tell the story of European colonization. Within Conrads characters one can find both racist and colonialist views, and it is the opinion, and the interpretation of the reader which decides what Conrad is really trying to say in his work. Chinua Achebe, a well known writer, once gave a lecture at the University of Massachusetts about Joseph Conrads Heart of Darkness, entitled An image of Africa: Racism in Conrads Heart of Darkness. Throughout his essay, Achebe notes how Conrad used Africa as a background only, and how he set Africa up as a foil to Europe, (Achebe, p.251) while he also projects the image of Africa as the ‘other†¦show more content†¦Saravan said that Conrad perceived that native woman as a gorgeous, proud, superb, magnificent, terrific, [and] fierce person whose human feelings [were] not denied (Saravan, p.284). In comparing the two views, one must step back and consider that both views are only interpretations on what Conrad may have intended. Since no one can ever really know what his actual meanings were for these two women being so similar (in their movements), and yet so different (in their character), only individual explanation can be brought up. This in particular, is what bring s me to question both Achebe and Saravans points. By reorganizing Conrads descriptive words, Saravan was able to propose that Conrad did not intend for the mistress to be perceived as the savage counterpart (Achebe, p.255). Yet, at the same time, both Saravan and Achebe each write about what they think to be the right thing. It seems to me that Achebe was looking for racism in this short novel, and that Saravan was so taken back by Achebes accusations, the he himself, went and looked for ways to defend Conrad. However, this particular shortcoming of the native woman, is not the only one that Achebe finds. As stated earlier, communicationShow MoreRelatedHeart of Darkness1958 Words   |  8 PagesSTUDY GUIDE Joseph Conrad, Heart of Darkness Each detail to which your attention is drawn by the Study Guide is part of the puzzle of Heart of Darkness. It is important to notice the details, to ponder them, to see how patterns repeat themselves, and to see how the pieces fit together. Marlows journey and your reading about the journey require constant alertness, discipline, patience, and a willingness to look for what is not immediately apparent. Section 1 A. The Thames Setting 1. NoticeRead More The Darkness of Colonialism and Imperialism in Heart of Darkness1235 Words   |  5 PagesThe Light and Dark of Colonialism in Heart of Darkness      Ã‚  Ã‚   In the opening of his novel, Heart of Darkness, Conrad, through Marlow, establishes his thoughts on colonialism. He says that conquerors only use brute force, nothing to boast of because it arises, by accident, from anothers weakness. Marlow compares his subsequent tale of colonialism with that of the Roman colonization of Northern Europe and the fascination associated with such an endeavor. However, Marlow challenges this viewpointRead MoreThe Meaning Of Heart Of Darkness Essay1138 Words   |  5 PagesNishi Natalia AP Literature Comp The Meaning of Heart of Darkness Although, as a society, we discourage the process of not judging a book by its cover, we have all been guilty of doing it at some point. The first item we look at when we pick up a new book is the title and the cover as a whole. These are two key components when it comes to using our heuristics to decide if a book is worthwhile reading or not. With only two items to judge by, each has to hold significant importance in orderRead MoreHeart of Darkness Essay1068 Words   |  5 Pages1. Some critics believe that in Heart of Darkness Conrad illustrates how ‘’the darkness of the landscape can lead to the darkness of the social corruption.† This statement means that if the environment is dark, then the people in that environment will match the surrounding feeling, which is dark and depressing. For example, if it is a gloomy rainy day, most people feel tired and not as happy. If it is a bright sunny day, the most people feel motivated to get things done and joyful . Yes, thisRead MoreHeart of Darkness Paper984 Words   |  4 PagesHeart of Darkness, by Joseph Conrad, is an intriguing and extremely disturbing portrayal of mans surrender to his carnal nature when all external trappings of civilization are removed. This novel excellently portrays the shameful ways in which the Europeans exploited the Africans: physically, socially, economically, and spiritually. Throughout the nineteenth century, Europeans treated their African counterparts savagely. They were beaten, driven from their homes, and enslaved. Heart of DarknessRead MoreEssay on Heart of Darkness981 Words   |  4 PagesHeart of Darkness The nightmare of Joseph Conrad’s Heart of Darkness is found in its stark portrayal of madness under the influence of an environment filled with desolation. Its protagonist, Mr. Kurtz, was raised amongst civilized people, adapted virtues that were regarded proper in society during the Victorian era, yet when he travels into the Congo, where these qualities are of no consequence, he abandons them to become wild. To understand how Kurtz fell to this emotional corruptness, a readerRead MoreEssay on Heart of Darkness1208 Words   |  5 PagesJoseph Conrads The Heart of Darkness is a dark and haunting tale about the search for a substantial and mysteriously powerful man named Mr. Kurtz. Heart of Darkness centers around Marlow, a sailor and also narrator of the novella. Throughout the work, Conrad uses an array of literary devices to suggest his style of writing. The title of the work itself, The Heart of Darkness, is an example of the use of metaphor. Darkness is a significant part of the books title conceptually. However, it isRead More Heart of Darkness Essay941 Words   |  4 PagesHeart of Darkness Darkness permeates every circumstance, scene, and character in Joseph Conrads novella, Heart of Darkness. Darkness symbolizes the moral confusion that Charlie Marlow encounters, as well as the moral reconciliation he has within himself while searching for Kurtz. Marlows morals are challenged numerous times throughout the book; on the Congo river and when he returns to Brussels. Charlie Marlow characterizes the behavior of the colonialists with, The flabby, pretendingRead MoreEssay on Heart of Darkness934 Words   |  4 PagesHeart of Darkness The dark thoughts, which are usually ignored and not allowed to be brought up in conversation, are pushed back into the remote corners of the mind, but have the ability to run free when man is in his most vulnerable state. Sleep, the unconscious. It is in dreams where twisted stories of malevolence and horror take place. The soul’s core is full of sin from the first minute man is born. Even Adam, the original man, who was born when the earth began its timeline, has sin runningRead MoreHeart of Darkness Essay4410 Words   |  18 PagesThe Visions of Light Vs Darkness When Joseph Conrad composed Heart of Darkness he created a literary masterpiece which embodied the essence of light contrasting with darkness. Throughout the novel Conrad constantly utilizes the images of light and dark and uses them to mold a vision, which the reader is then able to use to decipher the literal and metaphorical meanings of the novel. As Conrad said, my task which I am trying to achieve is, by the power of the written word to make you hear, to

Mediea Marketing Strategies

Question: Discuss about the Mediea Marketing Strategies. Answer: Media Marketing The paper explores two media and communication companies and the marketing strategies used for the past ten years, the challenges, and success. The focus is Netflix and Time Warner companies. According to Slack (2015), market, the strategy of any organization comprises broad plans of selling product and to the consumers in the market. Marketing strategies are based on marketing mixes such as the price, promotion, place, and the product. Considering these aspects, the main aim of the management is to produce goods and services with unique characters to help sell and deliver benefit to the consumers Dodge (2015) argues that companies have target market segment in a particular geography, and proper pricing strategy is formulated in a bid to minimize loss and maximize the profit. Besides, varieties of channels are utilized to help sell the product while preserving the brand image of the corporation. In essence, Netflix and TimeWarner market strategies have similarities and differences. Netflix Description Marc Randolph and Reed Hastings founded the media and Communication Company 20 years ago in California, USA. The enterprise started as an idea of selling and renting DVDs through the internet. One of the core founder Hastings began the idea when he was late to return a rented tape, which led to $40 fine. The initial strategy focused on integrating the emerging technologies that included the internet and DVD. The individual would borrow the tape online, and the company would use U.S. Postal Service to deliver the requested movie the following day. After two years in the market, the firm introduced a monthly subscription system where customers would rent many DVDs at a go. In 2000, the company had not successfully managed to capture the market well because they only had a thousand subscribers and therefore not profit was realized (Liu 2014). The failures and success in the market prompted another market move when one of the core founder Hastings launched an alliance with the video-rental enterprise Blockbuster. The offer included offloading 49% of Netflix shares, but Blockbuster rejected the idea in totality. However, Hastings pushed on, and the company first realized a profit in 2002. The subscribers base began to expand as DVD titles kept growing until in 2007 when the management grabbed another opportunity rising (Dobbs 2014). Online streaming service was added to the company portfolio; it provided a chance to watch the content through an online platform. However, one of the problems affecting the company and the entire film industry was digital piracy, but the problem was solved through licensing (Liu 2014). From the year 2007 to 2009, the consumer subscription grew significantly to estimated 45 million members. Its strategies have helped the company deal with emerging threats, and from this decade, the company has become one of the leaders in its category globally. It has since diversified business to become the first internet TV-network. The consumer base has grown exponentially to estimated fifty million subscribers across the globe (Dobbs 2014) Time Warner Description Time Warner Inc. is a world leader in the provision of media and entertainment content, and its venture is in filmed entertainment, television networks, and publishing. The merger of Time Inc. and Warner Communications 1990 founded the media company. Warner was first incorporated in Los Angeles in 1923 in as Warner Brothers Pictures, Inc. Brothers Harry; a Polish immigrant cofounded the company together with Jack Warner, Albert, and Sam. The partners initially started the organization in Nickelodeon in Newcastle back in 1903 (Merali 2014). On the other hand, Time magazine was also formed the same time as it first appeared on March 3, 1923, and began selling copies of publications. Time founders include Henry R. Luce and Briton Hadden, and their target market was college educated residing in the United States during the. Time Warner currently has three divisions namely Warner Bros. Pictures Inc., Home Box Office Inc. (HBO), and Turner Broadcasting System Inc. The products specialization comprises the motion pictures, cable television, and broadcast media. There were also other divisions namely comic books, recorded music, magazines, hardcover books and online services were sold off to investors. Last year (2016) ATT showed interest in the acquisition of Time Warner Inc. and confirmed its offer of $85 billion that is yet to be completed (Merali 2014). Marketing Success and Challenges The paper analyses porters five forces in the industry in which Time Warner company and Netflix competes. The strongest of all in the model is the competitive rivalry faced by Time Warner Inc. the main competitors includes the Viacom Inc., The Walt Disney Company, News Corporation and NBCU Universal. Overall, these market shares controlled by these companies are 81.2% (Albarran Gormly 2004). In the coming decades, the company is likely to face threatening competition in the industry. However, to deal with competition challenges, the company has negotiated with big tech firms namely Apple and Samsung to help package its products. An example is its app in products like Samsungs Smart TV. Such deals are one of its successes, as it will enable consumers to streamline the company content at a lower price and thus reduce competition (Fitzgerald 2011). This is an added advantage because Time Warner Inc. could use the first in the industry to make such strategic move that could lessen the i ntensity of market rivalry in the market. The threat of new entrants is another force the company faces. In the recent decades, the number of media streaming sites has increased, and this is a threat to business revenue margin. However, there have been strategies, which have registered success in reducing the production revenue (Dobbs 2014). The firm has entered into licensing agreements with companies like Amazon and Netflix. The approach has allowed the cutting of high cost of production and further gain income to subsidize that cost. Price cutting further supported its ability to acquire new technology required to reduce the cost of production (Fitzgerald 2011). Teece (2010) explains that When Netflix entered the market in 1997; the management realized that brick-and-mortar strategies dominated the market. Its first method at the time included internet retailing, but father changed when online selling gained popularity to seize all the opportunity. The company designed the website in 1998 that made it possible to provide the goods and service to many consumers. Besides, Netflix has tested various pricing models to boost the sales volume. Jenner (2016) argues that Netflix had designed a number of strategies to counter the new entrants and other changes in the market to remain competitive. For example, use of video platform to provide services to its consumers. There has been success and failure of the market strategies. The company has liased with technology companies such as XBOX 360, Wii, PS3 which are available on Ipad and Iphone. Such market moves make the company ahead of the competition because the rivals are yet to make such a move. Both Time Warner and Netflix have challenges when penetrating and sustaining the market. These problems are occasioned by the competitive environment and intense competition due to new market entrants and shift in technology. Time Warner faces intense and formidable competition in all its business segments generating revenues. The AOL Division in the company faces substantial challenges against tech giants firms such as Google and Microsoft (Cabral Natividad 2016). In addition, other companies challenging its market base includes social media companies such as MySpace, Fox Interactive Media, and Facebook because they compete for internet-based revenues. Further traditional media companies such as ValueClick and Broadband access providers have introduced the challenges of offering web services (Appleyard 2015). Evens Donders (2016) enunciates that Intense competition also threatens time Warner's business categories like the film entertainment due to technological shift and entrance of websites with capabilities such as user-generated content, internet streaming, and interactive games. Besides, alternatives like satellite and cable providers have taken the competition higher. In the recent years, emerging competitors are launching products like websites and magazines targeting celebrity and women segments that encroach on timer warner business. An example includes InStyle, Warnerss People, Fortune magazines, and Real Simple. The level of competition most likely affects the pricing, the profit margin, and market share (Sawhney Sawhney 2017). According to Appleyard (2015), piracy of television is on the increase, and Time Warner Inc. is one of the principal victims as it content is including DVD, motion pictures programming, and video games. Piracy is enabled by sophisticated technology that allows pirates to create and transmit high-quality illegal content from the media. The effects include revenue reduction. There is also a large dependence on some services on Google such as AOL network and products. Review of Google pricing strategy is likely to have a significant adverse effect on its operations and revenues. According to Teece (2010), Netflix also faces challenges in sustaining and penetrating to new markets across the globe. The company is experiencing declining margins and growing losses. The company revenue is facing pressure due to the massive decline of DVD memberships that generate more revenues than others do. Besides, the firm is struggling with the costs of expanding to other markets. This has seen the deterioration of its profit margins attributed to international expansion. According to Lamberton Stephen (2015), another issue is unsustainable content costs that are growing at an alarming rate because the firms content obligations are increasing significantly. Competition is also intense, and the cost of licensing is becoming bigger. Netflix heavily relies on other media firms for content. These companies also seem to be its market rivals competing for viewers. An example is a Time Warner that producers content and sell it to Netflix for streaming service. These companies sometimes extend the time between the run of the original show and the time it is distributed to Netflix. Besides, the content may become more expensive which can force the company to increase its market rate leading to loss of consumers and revenue (Teece 2010). Kovacs Jansen (2015) adds that penetrating the international market is becoming difficult for the enterprise. While it may be gaining market in Latin America, other regions like Europe are becoming competitive due to the entrance of regional competitors. Conquering international market means handling price challenges emanating from content coming with global rights because the Netflix is used to local license that was a bit less costly. Comparison and Contrasts Both companies strategies have some similar attributes that can be compared and contrasted. Both strategies aim at making the companies market leaders, and therefore effort is concentrated in inventing the product, incorporating, and identifying unique characters, which meet the customer needs. Such a market move by an organization is aimed at adding value to the product and then making them look distinct to attract consumers who will at the end purchase it with a good price. For example, this is evident when Netflix market strategy when it began renting videos online and while Time Warner concentrated on subscription of cable television to capture the consumers. Besides, both have adopted digital marketing strategies that rely on internet marketing technology. Working with other companies like Samsung and Apple also shows the convergent of strategies used to become competitive in the market. However, there is a variation in how the company set their market prices to recover the cost of production. While Netflix has lowered the prices, TimeWarner is dropping its prices to capture many consumers. When both seek to expand internationally, the differences is how they reach the target markets. Netflix adopts digital strategy while TimeWarner uses a mixture such as door-to-door, cable, radio, and television advertising. References Albarran, A.B. and Gormly, R.K., 2004. Strategic Responses or Strategic Blunder? Examining the Mergers of AOL Time Warner and Vivendi Universal.Picard, RG: Strategic Responses to Media Market Changes, Jnkping, pp.35-45. Appleyard, M., 2015. Corporate responses to online music piracy: Strategic lessons for the challenge of additive manufacturing.Business Horizons,58(1), pp.69-76. Cabral, L. and Natividad, G., 2016. Cross?selling in the US home video industry.The RAND Journal of Economics,47(1), pp.29-47. Dodge, H.R., 2015. Innovations and Industrial Marketing Strategy. InMarketing Horizons: A 1980's Perspective(pp. 81-84). Springer International Publishing. Direction, S., 2011. The TV game: how will Apple, Netflix, Hulu and Time Warner play?; Behind the scenes at the most complex show on earth.Strategic Direction,27(8), pp.5-7. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Evens, T. and Donders, K., 2016. Mergers and acquisitions in TV broadcasting and distribution: Challenges for competition, industrial and media policy.Telematics and Informatics,33(2), pp.674-682. Fitzgerald, S.W., 2011.Corporations and cultural industries: Time warner, bertelsmann, and news corporation. Lexington Books. Jenner, M., 2016. Is this TVIV? On Netflix, TVIII and binge-watching.New media society,18(2), pp.257-273. Kovacs, G. and Jansen, J., 2015. An Analysis of Strategies by Netflix in the Television Market. Lamberton, C.P. and Stephen, A.T., 2015. Taking stock of the digital revolution: A critical analysis and agenda for digital, social media, and mobile marketing research. Liu, A., 2014. JavaScript and the Netflix user interface.Communications of the ACM,57(11), pp.53-59. Merali, Z., 2014. QA: Space-time visionary.Nature,515(7526), pp.196-197. Sawhney, M. and Sawhney, M., 2017. Blockbuster Entertainment Corp.: Growth Strategies for 1995.Kellogg School of Management Cases, pp.1-7. Slack, N., 2015.Operations strategy. John Wiley Sons, Ltd. Teece, D.J., 2010. Business models, business strategy and innovation.Long range planning,43(2), pp.172-194.

Project on Telenor Essay Example

Project on Telenor Essay Acknowledgement: We have the pearl of our eyes to admire blessing of the compassionate and omnipotent because the words are bound, knowledge is limited and time is short to express His dignity. It is one of the infinite blessings of almighty ALLAH that He bestowed us with potential and ability to complete the present training and make a material contribution towards the deep oceans of knowledge. First we avail this opportunity to bow our head before ALLAH almighty in humility who given us the wisdom and perseverance for completing this piece of report. We invoke peace for Holy Prophet Muhammad (P. B. U. H) who is forever torch. We feel highly privilege to ascribe the most and ever burning flame of my gratitude and deep scene of devotion to the Madam Sadaf Fatima who taught us Principles of Marketing with heart and also gave a guideline to this report. For Suggestions, we thank our colleagues and our parents who helped us during our project. It would be an honor for us to thank Azeem-ul-haq, Director Marketing, Telenor Pakistan Ltd Company Introduction Telenor is providing mobile communications services across 12 countries in Europe and Asia, and Fixed-line and Broadcast services in the Nordic region The Telenor New Look Telenor is emerging as one of the fastest growing providers of mobile communications services worldwide. Telenor is also the largest provider of TV services in the Nordic region. Telenor is organized into three business areas; Mobile operations covering 12 countries, and Fixed-line and Broadcast services covering the Nordic region. * More than 150 million mobile subscribers worldwide * Strong subscription growth, particularly in our Asian operations * Listed as No. on Dow Jones Sustainability Index 2008 * Ranked as the world’s seventh largest mobile operator * Revenues 2007: NOK 105 billion * Workforce 2007: 35 800 man-years * Listed on the Oslo Stock Exchange, with headquarters in Norway History Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malay sia and Bangladesh. Telenor Pakistan launched its operations in March 2005 as the single largest direct European investment in Pakistan, setting precedence for further foreign investments in the telecom sector. We will write a custom essay sample on Project on Telenor specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Project on Telenor specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Project on Telenor specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The company has crossed many milestones and grown in a number of directions, making Telenor Pakistan a leading telecom operator of the country. We are the fastest growing mobile network in the country, with coverage reaching deep into many of the remotest areas of Pakistan. In the most difficult terrains of the country, from the hilly northern areas to the sprawling deserts in the south, at times we are the only operator connecting the previously unconnected. We are keeping ahead by investing heavily in infrastructure expansion. With USD2 billion already invested, we have extended agreements with our vendors for network expansion and services until 2009. The agreements, with a potential to result in USD750 million worth of orders from Telenor Pakistan, are some of the biggest of their kind in the industry. We are spread across Pakistan, creating 2,500 direct and 25,000-plus indirect employment opportunities. We have a network of 23 company-owned sales and service centers, more than 200 franchisees and some 100,000 retail outlets. Vision Telenor has an inspiring vision: ideas that simplify. Telenor is committed to creating, developing and launching new solutions that simplify our customers workday. We believe that by simplifying our own organization and routines we can achieve competitive power and value-creation. Mission Telenors primary goal is to create greater value for our shareholders, customers, employees and partners, and for society in general. They strive to be a driving force in creating, simplifyi ng and introducing communication and content solutions to the marketplace. In order to achieve this goal, Telenor base its strategy on its customer oriented vision, Here to Help as well as its core values, Make it easy, Keep promises, Be inspiring and Be respectful. Telenor’s Marketing Department Hierarchy Telenor Business Portfolio 1. Pre paid-mostly Students, youngsters and middle class 2. Post paid-Business Class, Industrialists 3. Services-For Every One Pre paid Packages 1. Talkshawk 2. Djuice 1. Talkshawk (ye hi hai dhun sab ki) Talk shawk has three calling package. ne is her second,second ond is of 30 second and the third one is one minute theae calling packages are sane for Telenor as well as other connections. The international call package of talkshawk is â€Å"A-1†, which costs 1 rupee per minute. Sms package for international numbers is 5 rupee. 2. Djuice (its fun to be young) â€Å" Din rat package† offers calling rates as low as 3. 5 rupees per hour ad 50 paisas per 30 sec for regular friends and family numbers. sms package constitutes 700 sms which costs 7 rupees for 7 days,20 rupees for 1000 sms and rupees 40 for 2500 sms. Post paid Package: Persona Persona(progress at every turn) Telenor Persona Postpaid. Giving you instant connectivity, crystal clear voice clarity and much more. With its simple and uncomplicated billing and a host of value added services, Telenor Persona Postpaid will exceed your expectations! Special 5ive:amamzing call rates of 25 paisa for 5 telenor friend and family numbers for only rupees 150 per month Tariff plan (the more you use ,the more you save) 1. team talk:free calls amongst company employees 2. power bill: tracking of company bills via internet 3. value deal: to suit your voice,sms and internet needs Services of Telenor: * Easy paisa: it’s a money transfer services which just requires N. I. C and through a secret code one can get his money along with the slip and confirmatory sms. This service is available on nearest easy paisa shops, Telenor franchise, Telenor sales and service and Tameer banks. * Persona internet service: Telenor persona internet fulfill the demands of busy lifestyle while the usb stick with built- in Micro SD card with 1 yr free internet * Mobile web browser: Telenor provides the world’s most popular mobile web browser with over 20 million users i. . Opera Mini which provides multiple language versions including Urdu and Pashtu. Value added services The additional value provided by Company to customer known as value added services. These are the value added services provide by Telenor according to customer needs and demand. * Pic share * Anti viruse for handset * Bubble message * Content giftingdownload services * Contact backup * Telenor auto lo cation * Telenor pakwan * Telenor teleDoctor * Tele Kissan * International Roaming Tariff Advisor Chosen Brand Name of Brand: Telenor Easy Paisa Logo: Launching Time: Telenor Pakistan Tameer Microfinance Bank launches ‘easypaisa’ on 15th October 2009 in Pakistan. Slogan: â€Å"Badlay Zindagi Asani Sy†. Target Market: It targets all upper, lower and middle class of society. Value Proposition of Brand: Make it Easy Were practical. We dont complicate things. Everything we produce should be easy to understand and use. Because we never forget were trying to make customers lives easier. Keep Promises Everything we set out to do should work, or if it doesnt, were here to help. Were about delivery, not over promising, actions not words. Be Inspiring We are creative. We strive to bring energy to the things we do. Everything we produce should look good, modern and fresh. We are passionate about our business and customers. Be Respectful We acknowledge and respect local cultures. We do not impose one formula worldwide. We want to be a part of local communities wherever we operate. We believe loyalty has to be earned. Current Marketing Mix â€Å"Marketing Mix is the set of controllable tactical marketing tools that are product, price, placement and promotion. The firm blends these tools to produce the response it needs from the target market. There are four components of marketing mix, which are given below: * PRODUCT * PLACE * PROMOTION * PRICE A. Product: Easypaisa, the largest branchless banking service in Pakistan offers the most convenient access to Financial Services for all Pakistanis! Whether you’re a mobile phone user or not, easypaisa offers services that would forever change the way you perform your financial trans actions. Join the easypaisa revolution, leave all the tensions and difficulties behind and take more control over your life! B. Price: Rs. 10,000 per day, Rs. 0,000 per month and Rs. 120,000 per year. These limits apply on both credits and debits in a Mobile Account| A customer can only keep a maximum of Rs. 60000 in his easypaisa Mobile Account at any time. C. Place:Currently there are over 10,500 easypaisa shops located across Pakistan and this number is rapidly growing| | D. Promotional Strategy: Easypaisa is the easiest way to conduct your financial transactions whether they are related to paying your utility bills, sending/receiving money within Pakistan, receiving money from abroad etc. Currently easypaisa is starting with utility bill payments with many other products to be available soon. Easypaisa’s new products and services will make life more convenient for people all across Pakistan. No longer do people have to travel long distances and wait in long queues at Post Offices or Banks or be constrained by limited working hours. Any person can use easypaisa services by visiting their nearest easypaisa authorized shop, Telenor Franchise, Telenor Sales Service Center or Tameer Microfinance Bank branch.